Earlier this year in wide-eyed conversations with our friends at Cartel, we drooled over the idea of coming up with concepts for a short film that would exemplify Cartel’s unwavering passion for coffee and the ecosystem they have built around it. Being that they are the very source of our own inspiration at least once a day, you can understand how excited we were. In the creative field, it really doesn’t get better than this for us. So after a few conversations with the owners, management, and baristas, we came up with three elements that we felt compelled to convey:
Region, Character, and Process.
Dear Coffee I Love You nailed all three of them in the best review of our short that we’ve encountered so far, alongisde other coffee greats like Intelligentsia and Stumptown. And that’s without ever having physically been to a Cartel location. Thanks DCILY
Read the review here.
We love on-location work, especially when shooting with STATE. Thanks to photographer Jeff Olsen for catching a rarely seen shot of us in behind the scenes. We love seeing the process. Also, Thanks to Steven Jensen for throwing down with us.
The two-wheeled adrenaline junkies at State Bicycle Co.took to the streets over the weekend, in very-timely, spooky garb.The local bicycle company’s known for drool-worthy photo contests and videosthat feature their custom bicycles, sponsored local riders, and cycling sweet spots throughout Phoenix.Check out the State Bicycle Co. website and the video above to see just what we mean.
By Claire Lawton
published: Thursday, Nov. 3 2011 @ 9:00AM